Top Social Media Influencers Philippines 2018
The roster is diverse: vloggers, comedians, thought leaders, and beauty experts. These personalities owned the online scene, not just with following, but with ongoing innovations in content and engagement.
1. Alodia Gosiengfiao
Platform: Facebook, YouTube, Instagram Niche: Cosplay, gaming, lifestyle Why she’s here: Alodia’s discipline in content creation—daily posts, professionalquality videos, and interactive streams—established her as the queen of Filipino cosplay and a goto gaming ambassador. Signature: Cosplay tutorials, gaming highlights, Jpop and anime culture.
2. Wil Dasovich
Platform: YouTube, Instagram, Facebook Niche: Vlogging, travel, reality/documentary Why he’s here: From survivor stories (cancer battle) to travel vlogs, Wil’s authenticity, humor, and consistent uploads won both local and global Filipino audiences. Signature: Taglish vlogs, family content with sister Haley, and close integration with other online Filipino personalities.
3. Mimiyuuuh
Platform: YouTube, Facebook, Instagram Niche: Comedy, fashion, lifestyle Why she’s here: Unexpected virality (“Dalagang Pilipina” challenge), bold Tiktokstyle cuts, and unfiltered humor made Mimiyuuuh a new social voice. Signature: Parody, relatable rants, “Mimiyuuuh moves,” and deals with Filipino brands.
4. Alex Gonzaga
Platform: YouTube, Instagram Niche: Vlogs, pranks, family content, music Why she’s here: Blending showbiz experience with a reallife, selfeffacing vibe, Alex turned her channel into an entertainment juggernaut. Constant uploads, family participation, and routine sponsorships provided broad appeal. Signature: Family pranks, makeup routines, and travel diaries.
5. Lloyd Cadena (†)
Platform: YouTube, Facebook Niche: Comedy, advice, vlogs Why he’s here: Lloyd’s humor was discipline; weekly uploads, wacky sketches, and direct engagement with fans, especially on Facebook, made him a reliable source of Pinoy laughter online. Signature: Parodies, “LC Learns” series, and personal storytelling.
6. Erwan Heussaff
Platform: YouTube, Instagram, Facebook Niche: Food, travel, fitness, lifestyle Why he’s here: Highlevel video production and worldclass Filipino food content won him loyal foodie and diaspora followers. Signature: “The Fat Kid Inside,” travelfood docuseries, and healthy cooking.
7. Janina Vela
Platform: YouTube, Instagram Niche: Beauty, lifestyle, personal development Why she’s here: Started with teen makeup tutorials, but Janina adapted with real talk about life, faith, and growth for a young Filipino audience. Signature: Candid “Life” vlogs, challenge videos, and partnerships with beauty brands.
8. Ranz Kyle & Niana Guerrero
Platform: YouTube, Facebook, Instagram Niche: Dance, music, family, challenges Why they’re here: Sibling dance covers and challenge videos were viral mainstays in 2018, disciplined by frequent uploads and high energy. Signature: Dance “challenges,” pranks, and collaborations with other rising stars.
9. Donny Pangilinan
Platform: Instagram, Twitter, YouTube Niche: Vlogs, lifestyle, music, television crossover Why he’s here: Steady TV and music career fueled by disciplined online updates; crossmedia integration made him a favorite for a young audience. Signature: Relatable posts, collaborations, and influencer partnerships.
10. Bela Padilla
Platform: Instagram, Twitter, YouTube Niche: Lifestyle, travel, beauty, social causes Why she’s here: An established actress who blended her platform with advocacy and behindthescenes content. Signature: Honest Q&As, travel photos, and disaster relief campaigns.
What Made the Top Social Media Influencers Philippines 2018?
Discipline: Daily or weekly posts, consistent style, and rapid engagement with fans. Authenticity: They shared both highlights and struggles, making their stories feel honest. Platform fluency: Knowing where to post each type of content for maximum reach—YouTube for vlogs, Instagram for fashion, Facebook for rapidfire interaction. Collaborations: Tagteam content and guest appearances kept audiences crosspollinated and hungry for more. Cultural connection: They’re true to Filipino humor, habits, and challenges.
Discipline in Engagement
Comments, Facebook groups, and video responses—personalities made sure feedback, suggestions, and even criticism were met with honesty. The best top social media influencers philippines 2018 cultivated a loyal fan base by modeling high responsiveness; they didn’t disappear offline for long.
Final Thoughts
The top social media influencers philippines 2018 rewrote the boundaries of content with discipline, adaptability, and relentless visibility. Their success wasn’t accidental: it was strategy, hard work, audience trust, and routine engagement that drove their lasting popularity. For brands, viewers, and future creators, discipline—in posting, interacting, and production—is the lesson that stays relevant well after a single viral video.